Communications Challenge #1:
People don't read annual reports.
So, for Ontario Centres of Excellence, we created a magazine instead. Now a lot more people subscribe to their vision.
Communications Challenge #2:
Collaboration has many natural enemies.
So, for Ontario Centres of Excellence, we created a unique social networking platform. Now the whole organization is talking.
Communications Challenge #3:
Institutions are impersonal.
So, for The Scarborough Hospital, we developed an ad campaign that put human faces behind the healthcare. Now the hospital enjoys a healthier relationship with their community.
Communications Challenge #4:
Parity products defy differentiation.
So, for InStorage Self Storage, we developed a unique personality that could be expressed in print, in the store and online. Now they’re packing the customers in.
Communications Challenge #5:
Conference attendance is directly related to perceived value.
So, for Ontario Centres of Excellence, we gave the Discovery conference a "must be there" story. The result: record-breaking attendance by a high-value crowd.
Communications Challenge #6:
Global brands are experienced locally.
So, for Bayer, we helped develop and maintain a Canadian expression of the global Bayer brand. Now the company has the best of both worlds.
Communications Challenge #7:
Employee orientation can be disorienting.
So, for Bayer, we unified a series of disparate programs under a single, welcoming vision. Now every employee is heading in the right direction.
Communications Challenge #8:
Organizations don't know how to sell themselves.
So, for Ontario Clean Water Association, we developed a web site that demonstrated their unique advantages. Now Ontarians are drinking in the message.
Communications Challenge #9:
Benefits delivered piecemeal do not feel beneficial.
So, for Bayer, we packaged a series of separate employee wellness options into one meaningful, cohesive program. Now everybody benefits.
Communications Challenge #10:
"Green" is so overused it's turned grey.
So, for Bayer, we put a fresh take on their existing environmental program. Bayer became one of Canada’s 30 greenest employers. Now green is always in season.
Communications Challenge #11:
Engineers don't understand advertising.
So, for Imbrium's Jellyfish™ storm water filtration product, we developed an ad campaign that sold externally and was appreciated internally. Sales went from a trickle to a deluge.
Communications Challenge #12:
"Corporate Responsibility" has become a cliché.
So, for Bayer, we captured meaningful ways for employees to celebrate and engage in the many acts of goodwill undertaken throughout the company. Now everyone feels responsible.
Communications Challenge #13:
Building html emails is time and skill-intensive.
So Company B Social developed an efficient html email creation tool. Now our clients find it easy to spread their good news.
Communications Challenge #14:
“Local” doesn’t always mean “easy to find.”
So, for Friends of the Greenbelt Foundation, we used social and search tools to link Ontario’s Greenbelt farmers with communities looking for locally grown and produced goods. Now connections are sprouting across the region.
Communications Challenge #15:
A choice that no one knows about is no choice at all.
So, for the Canadian Hydronics Council, we made radiant hydronics the most highly prized form of home heating. And in the process, changed the marketplace. Now consumers are warming to the message.